Google & Online Marketing Vocabulary
Blog
–
A type of website or online journal that allows you to publish articles and updates
that visitors can comment on.
Display Ads
– Ads displayed on websites. Display ads can be static or animated and
include images, video, text, and interactive elements.
Email Marketing
– A marketing technique whereby email is used to promote products or
services to potential customers and generate repeat business from existing customers.
Local Marketing
– Marketing initiatives that promote your business to potential
customers in your region, state, or city (local area).
Organic (Natural) Search Results
– Free listings displayed on search engine results
pages that are relevant to the search terms entered.
Pay-Per-Click (PPC)
– An online payment model where you only pay when someone
clicks on your online ad.
Return on Investment (ROI)
– A way to measure the performance, or efficiency, of an
investment. To calculate the ROI of your marketing investments, divide the benefits
(return) by the cost of the investment.
Search Engine Marketing (SEM)
– The use of online advertising on search engine results
pages to help visitors find your website. SEM often uses pay-per-click (PPC), a bidding
model that charges advertisers only when someone clicks on their ad (also referred to as
cost-per-click, or CPC).
Search Engine Optimization (SEO)
– Improving a website’s presence in organic search
engine results.
Search Engine Results Page
– The list of websites displayed by a search engine, such as
Google, after someone searches for a word or phrase.
Social Media
– Websites, blogs, forums, online communities, social networks, image and
video sharing sites that encourage people to interact, share, and collaborate.
Social Media Marketing
– Advertising and promoting your business, products and
services through social media and social media sites
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